Creating a successful social media strategy
Let me take you through my 5-step process to building a successful social media strategy. We start with the fundamentals of social media, understanding the different tools available, and then go deeper into what a successful strategy looks like. In a sea of data, learn what metrics are the most important to look at and learn how to measure ROI. Understand the differences between social media marketing and digital media marketing and how the former entails a more focused approach.
About The Instructor

Dellon Thomas
Marketing Executive
ABC Media
Broadcast Media Production & Distribution
New York
United States of America
Instructor Bio
Digital marketer executive skilled in integrated marketing.
Content creator with over 100K YouTube video views, 10K hours watch time and 8K subscribers. Blog articles with over 61K views and ranked on Google page 1 and 3K followers on LinkedIn.
10 years working experience in marketing (Integrated Marketing, Digital Marketing, Online/Offline Marketing, Search Engine Marketing, Search Engine Optimisation, #SocialMedia, Graphic Design, Web Development, CRM Automation and Data Analysis).
Experience creating marketing campaigns that generated positive ROI of 500% and increased organic growth by 100%.